Experienced, Knowledgeable, Trustworthy Eyecare Team

Meet the experienced, knowledgeable, trustworthy eyecare team behind the fast, trustworthy service at our family eye care center.

A Pleasurable Experience

"Everyone at Deerwood Eyecare was wonderfully helpful, extremely professional, and mostly caring! Several of the ladies joined in to help find me the most attractive glasses for me! It was very much a pleasurable experience."

Dr. Jeffrey D. Shearer








Dr. Jeffrey D. Shearer, a Board Certified Optometric Physician, began his practice at Deerwood Family Eyecare in 1987. Dr. Shearer ensures that Deerwood Family Eyecare is equipped with state of the art tools for diagnosing and treating ocular related diseases, and he also stays informed of the latest advancements in eye care solutions so that he can offer the highest quality contacts and lenses to fit your needs. At Deerwood Family Eyecare, there is always a unique selection of designer eyewear for any budget. If you prefer contacts,  Dr. Shearer is an expert in contact fitting. Patients and customers greatly appreciate the timely, reliable service they receive at Deerwood Family Eyecare and use us for all of their family eye care needs.

Education: University Of Florida for undergraduate studies followed by the Southern College of Optometry in Memphis, TN. Graduated with a Doctor of Optometry Degree in 1985.

Special Recognition: Outstanding Senior Clinical Award for demonstrating excellence in clinical diagnosis and treatment

Expertise: Latest advances in eye care, the hard to fit contact patient, and exceeding customer expectations Affiliations: Member of American Optometric Association, Florida Optometric Association and Northeast Florida Optometric Association

Family: Wife – Terri, 4 children












Team Role: Licensed Optician and Office Manager who has been with Deerwood Family Eyecare for 18 years and has over 20 years of industry experience.

Expertise: Go-to person for all of your frame needs, glasses adjustments, or the hottest trends in eyewear

Affiliations: Member of National Academy of Opticianry

Certifications: ABO and NCLE certified










Team Role: Life of the office

Area of Expertise: All things admin

Fun Facts: Loves going to visit the mountains

Originally from Upstate New York (the Adirondack Mountains)


Ashley B.

Updated 3/21/2018 – Ashley B. recently moved to Washington State and we are so grateful for her three years of faithful service to our practice. We miss you already, Ashley!









Fun Facts: Can speak three languages (Portuguese, Spanish, English)

Originally from New Jersey











Team Role: Managing Optometric Tech

Area of Expertise: Individualized patient care

Fun Facts: Coached crossfit

Originally from Orange Park











Team Role: Frame Stylist

Area of Expertise: Guiding you toward your best pair of glasses

Fun Facts: Rode horses competitively

Originally from Orange Park, Florida











Team Role: Assistant Office Manager and Frame Stylist

Area of Expertise: Guiding you toward your best pair of glasses

Fun Facts: Has a degree in Architecture

Originally from Colombia, South America











Team Role: Lab Manager

Area of Expertise: Lens Manufacturing

Fun Facts: Owns and maintains two horses

Originally from Largo, Florida











Team Role: Check in and check out

Area of Expertise: Front office coordination

Fun Facts: Loves Harry Potter and would choose Hufflepuff if given the opportunity

Originally from Jacksonville, Florida












Team Role: IT Guy

Area of Expertise: All things office technology and data upkeep

Fun Facts: Actively plays three instruments

Originally from Jacksonville, Florida


Ashley S.









Team Role: Marketing Coordinator and HIPAA Compliance Officer

Area of Expertise: Social Media, Marketing, and HIPAA Compliance

Fun Facts: Is an avid runner

Originally from Jacksonville, Florida

We’re proud to serve all of Jacksonville including Southside, Deerwood, Nocatee, St. Johns and Mandarin since 1987.